CUMULUS MEDIA AND RADIATE MEDIA LAUNCHING NATIONWIDE RADIO TRAFFIC REPORTING SERVICE
New reports provide stations unique access to seamless incident and traffic flow data
ATLANTA, March 5, 2012 – Cumulus Media, the nation’s largest pure-play radio broadcaster, and Radiate Media, a national provider of traffic information, announced the launch of a new traffic reporting service for radio stations nationwide. The service will be called “Right Now Traffic” and will launch on Cumulus stations in the top 75 U.S. markets beginning in April. Cumulus also plans to make Right Now Traffic available to other stations.
Right Now Traffic reports will provide comprehensive coverage of traffic conditions coast to coast. The reports will be powered by the world’s largest traffic flow network, which includes government sensors, toll tag monitoring and billions of GPS data points.
“We’re excited about launching Right Now Traffic with Radiate Media. Americans are spending more than 1,000 hours per year in their cars. Our listeners, advertisers and network affiliates all demand accurate and timely traffic information, and this partnership enables us to address that need with a best in class service,” said Cumulus CEO Lew Dickey.
The market for advertiser-sponsored traffic reports is estimated to be at least $300 million. The combined reach of the Cumulus and Radiate Networks will be able to serve a significant majority of that market.
“At Radiate we pride ourselves on supplying the most up-to-date and timely traffic reporting available to the people who need it,” said Chris Rothey, CEO of Radiate Media. “The Cumulus network has an amazing reach, and we look forward to working closely with them to localize traffic reporting and enhance the way people access information for their daily lives.”
Radiate Media’s premier traffic data comes in part from Nokia (formerly NAVTEQ®) a source also used for GPS navigation devices, in-vehicle navigation systems, mobile devices and hundreds of radio and television stations.
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About Cumulus Media
Cumulus Media (NASDAQ: CMLS) is the largest pure-play radio broadcaster in the United States with 570 stations in 120 U.S. cities and a fully-distributed network serving over 4,500 affiliates nationwide. Our radio and digital brands target numerous large and demographically-distinct audiences in each of these markets. Cumulus strives to create the next generation radio broadcasting enterprise, based on great people and technological excellence that will provide high quality, local programming choices for Cumulus listeners, targeted audiences with disposable income and buying preferences for its advertisers, challenging career environments for its employees and value opportunities for its shareholders. For more information, visit www.cumulus.com.
About Radiate Media
Connecting businesses with customers on air, online and on the go, Radiate Media (www.radiatemedia.com) provides hyper-local content, traffic information, advertising, and interactive marketplace solutions to top-rated television, radio, and print media partners nationwide.
© 2012 Cumulus Media Networks